Where eCommerce brands become household names.

Growth partner for purpose-led and female-focused ecommerce brands with products worth talking about in Beauty. Wellness. Sex. Lifestyle.

WORK

Brands of tomorrow.

(17)

LBDO

,

Growth, Strategy, Performance & Campaigns

,

2022 - present

BareMum

,

Performance, Campaigns & Growth

,

2026 - present

PHILÉ

,

Performance, Campaigns & Planning

,

2026

Balmspace

,

Strategy, Ads Management & Campaigns

,

2025-2026

GoNude

,

Creative Direction, Growth & Performance

,

2023 - present

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The brands I work with in beauty, sexual wellness, biotech and lifestyle. In 2025, $13M+ revenue scaled. $2.5M+ in ad spend, profitably. MER and margin lead every decision.

LBDO
GO NUDE
EUGENE
GLO TAN
BAREMUM
PHILÉ
BALM SPACE
GLO CO
FOLDUP
SMILEDIRECTCLUB
★
LBDO
GO NUDE
EUGENE
GLO TAN
BAREMUM
PHILÉ
BALM SPACE
GLO CO
FOLDUP
SMILEDIRECTCLUB
★
LBDO
GO NUDE
EUGENE
GLO TAN
BAREMUM
PHILÉ
BALM SPACE
GLO CO
FOLDUP
SMILEDIRECTCLUB
★
LBDO
GO NUDE
EUGENE
GLO TAN
BAREMUM
PHILÉ
BALM SPACE
GLO CO
FOLDUP
SMILEDIRECTCLUB
★

The receipts

Growth that scaled.

+505%

YoY Growth

LBDO · 2025

355%

MER · 18% margin

GO NUDE · 2025

$657M

FY20 Revenue

SMILEDIRECTCLUB · 4 → 20 markets

The ad reel

Creative that actually connects.

Paid media — Meta, TikTok, YouTube, Spotify.

LBDO — Climax Island in 30s · +505% growth over 4 years · 2025

GO NUDE — Streak-free cleaning, with nothing to hide · +355% · MER 21%

EUGENE — DNA, decoded · +102% YoY · MER 7%

GLO TAN — Tan that doesn't melt off in Dubai Scaled · +210%

BAREMUM — Care for every trimester · Just getting started.

PHILÉ — Babywear reimagined · Editorial paid social

BALM SPACE — Soft launch, loud results · Meta + TikTok

CRM & lifecycle

Email & SMS that prints.

Automated flows, campaigns, loyalty programs, replenishment. Subject lines that earn the open. (A marketing-girlie secret you can view my campaign sends in real-time on Milled.com)

LBDO

“Your next chapter starts tonight”

49% open · 19.5% CVR

GO NUDE

“Your home will never be the same.”

$22k in flow revenue

LBDO

“Orgasm-inducing sale”

49% open · 39.5% CVR

BALM SPACE

“Your new ritual”

Three ways to start

Roadmap to Growth. Roadmap to Profit. Or both.

01

Roadmap to Growth

“I need to scale.”

$1,800

Join the waitlist →
02

Roadmap to Profit

“Stabilise efficiency. Lift margin.”

$1,800

Join the waitlist →
03

Roadmap to Both

Growth + Profit. Full diagnostic.

$2,400 save $1,200

Join the waitlist →

The Roadmap

Is your agency eating your business?

Or stuck at the plateau? The market’s there, product’s right, growth isn’t? Or ready to expand internationally?

Most agencies chase in-platform ROAS and growth while ignoring your bottom-line. I find what’s stuck, fix what’s broken, and protect the margin. Together.

Join the waitlist →

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Sydney · NY · Dubai